Date: 30th july 2024
Source: TechinAfrica
Mastercard has partnered with Kalabash54, a fintech arm of the Wakanow Group, to launch a revolutionary travel card for customers in Nigeria and Ghana. This collaboration aims to meet the specific needs of West African travelers by providing a secure and convenient payment solution.
The Kalabash54 travel card serves as a comprehensive payment solution for travelers. Users can fund their trips directly through the Kalabash54 app using either a physical or virtual card, available in local currency or USD. The app features a user-friendly interface for managing the card, including options for activation, PIN changes, and security settings.
A standout feature of this innovative card is its global acceptance, allowing travelers to use it anywhere. Additional benefits include access to airport lounges and exclusive discounts. The card is also free of hidden fees and offers free loading, making it an appealing choice for budget-conscious travelers.
To enhance the user experience further, the Kalabash54 travel card includes a loyalty program that offers cashback, discounts, and other rewards, adding extra value for frequent travelers.
Folasade Femi-Lawal, Country Manager for West Africa at Mastercard, expressed excitement about the partnership, emphasizing Mastercard’s commitment to promoting a more inclusive digital economy and utilizing their global network to revolutionize travel payments in West Africa.
This collaboration comes at a crucial time, as both Nigeria and Ghana are experiencing a surge in the adoption of digital payment solutions, driven by increased internet access and rising consumer purchasing power.
The Kalabash54 travel card was officially launched at the ‘Wakanow Unpacked’ tech and innovation expo in June, positioning itself to take advantage of the growing trend of digital payments in the region.
Bayo Adedeji, Group Chief Executive Officer of Wakanow Group, underscored the significance of this strategic alliance, highlighting the company’s commitment to enhancing the travel experience through secure and efficient payment options. The collaboration aims to promote the adoption of electronic payments within the travel and tourism sectors.
Ladi Ojuri, Chief Executive Officer of Kalabash54, expressed confidence that this partnership with Mastercard will establish a new benchmark in the travel and payment industry. He emphasized the company’s objective of empowering customers with innovative and reliable financial tools to improve their travel experiences.
The alliance between Kalabash54 and Mastercard is expected to significantly enhance financial inclusivity in the region. By offering more secure, accessible, and convenient payment solutions, the collaboration addresses the rising demand for efficient payment methods in the burgeoning travel industries of Ghana and Nigeria.
As the travel sector in these countries continues to grow, the need for seamless international payment solutions is becoming increasingly critical. The Kalabash54 and Mastercard partnership is well-equipped to meet this demand, providing travelers with the necessary tools for hassle-free global exploration.
This collaboration marks a major advancement in the digitalization of travel payments in West Africa. By combining Mastercard’s global network with Wakanow’s industry expertise, the partnership aims to deliver a payment solution that is not only convenient and secure but also tailored to the unique needs of West African travelers.
